Digital Marketing Lecture - Istituto Marangoni

In our recent digital marketing lecture, we covered various crucial aspects:
1. Real-world Marketing: We discussed the limitations of traditional ads in today's marketing landscape.
2. Marketing Functions and Tactics: We explored marketing activities for businesses of all sizes, including the innovative hourglass funnel concept.
3. Media Plans and KPIs: We emphasized the importance of identifying the right Key Performance Indicators and creating effective media plans to measure success.
4. Launching Successful Campaigns: This involved setting precise objectives, executing and optimizing campaigns, and extracting valuable insights.
5. AI in Digital Marketing: We examined the role of Artificial Intelligence in digital marketing and its implications for future strategies.
If you want to delve deeper, I can share the full slide deck with you. Just message me or comment 'Digital.' Exciting insights into the world of digital marketing await! 😊