AI's (Artificial Intelligence) Role in Advertising Industry 🤖✨

Thrilled to have shared my insights on AI's role in reshaping the advertising industry at the #CampaignBreakfastBriefing hosted by Campaign Middle East Oct 2023.

During the panel, I highlighted 4 key areas where AI is and will continue to disrupt advertising.

1. *Productivity* 📈
AI is already increasing productivity behind ads, making ad creation easier, faster & at scale. Adobe (firefly) and Midjourney are helping creative teams create better ads. Content teams are much more efficient via GPT in producing right ad copy at scale. Scripting and story writing has never been easier & will continue to evolve. 🖋️🎬

Available Tools: Notion, ChatGPT, JASPER, Copy.ai. ShortlyAI, ScriptBook AI
Replika Synthesia Runway

2. *Media Planning & Buying* 🤝
Currently not happening but coming soon. Instead of numerous traders working on media plans, AI-powered algorithms will analyze vast amounts of data to generate optimal media plans in a fraction of the time.
Companies working on this: Planful Telmar Dataiku

3. *Processes* ⚙️
Campaign go-live times will be dramatically reduced as AI streamlines and automates various aspects of the advertising process, from content approval to ad placement. This will not only save time but also reduce the margin for error, ensuring that campaigns launch seamlessly and on schedule.
Tools: monday.com Trello Asana Slack

4. *Data & Analytics* 📈🔍
AI will reshape how we evaluate campaign performance. Prompting will become an integral part of analytics tools such as Adobe Analytics, GA4, Adjust or Quantum Metrics. Complex implementations such as MMM & MTA will become easier with algorithms written/refine with the help of AI.
Google Analytics Adobe Analytics Salesforce Looker Tableau

It was an honor to be part of this discussion, alongside industry experts. Thank you to the full panel Hicham Auajjar, Hussnain Hamid, Mansour Salameh. 🙌

Thanks Nadeem Quraishi and Justin Harper for the event.

#AI #advertising #events #CampaignBreakfastBriefing #performancemarketing #aiadoption